Industrial design is the use of both applied art and applied science to improve the aesthetics, design, ergonomics, functionality, and/or usability of a product, and it may also be used to improve the product’s marketability and even production. The role of an industrial designer is to create and execute design solutions for problems of form, usability, physical ergonomics, marketing, brand development, and sales.
Industrial design can overlap significantly with engineering design, and in different countries the boundaries of the two concepts can vary, but in general engineering focuses principally on functionality or Utility of Products whereas industrial design focuses principally on aesthetic and user-interface aspects of products. In many jurisdictions this distinction is effectively defined by credentials and/or licensure required to engage in the practice of engineering. “Industrial design” as such does not overlap much with the engineering sub-discipline of industrial engineering, except for the latter’s sub-specialty of ergonomics.